January 23rd, 2010 by Phil
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Kangen Water Alkaline Water is a top ranked site on Google in the following categories:
Under the Google search term:
#1: ”Kangen Water Pittsburgh”
#1: ”Kangen Pittsburgh”
#1: ”Alkaline Water Pittsburgh” |
Regional Marketing
This is a site we built for a retired nurse who had discovered the health benefits of a Japanese water treatment system called Kangen Water. The water filter market is highly competitive and oversaturated with many people and companies offering a variety of products, making this a project we generally would not have taken on.
Speaking with this customer, we understood that the contract with her supplier was that her sales territory was limited to Pittsburgh and that this project could not include online sales. Because we were able to regionalize this site to Pittsburgh, the site rose to #1 Google in its category within two weeks of launch, and it continues to rank at the top of the search results.
January 22nd, 2010 by Phil
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Social Skills Lessons is a top ranked site on Google in the following categories:
Under the Google search term:
#1: ”Social Skills Lessons Pittsburgh”
#8: ”Social Skills Pittsburgh”
#1: ”Wendy Halley-McAllister” |
Grant Writing
In addition to the commercial work that we do for customers, we also do extensive charity work for the autism community. This particular customer provides social skills training for people on the autism spectrum.
Being a startup business, this customer had no money for marketing and was considering selecting another line of work. When we initially consulted with her, we were able to demonstrate to her that there was a very high demand for this specialized service here in the Pittsburgh Metropolitan area.
As professional writers, we applied for and received a grant to build a top ranked web site for this customer. The success of this grant was based on the statistical data from our keyword research that demonstrated the customer’s high demand and low competition field of work. Our completed site rose to and has remained in the #1 position on Google since one month after launch.
More importantly, because of the high market demand for this service, the conversion rate on this site has been spectacularly high, exceeding the capacity of this service provider in only a few months. In all, we were able to produce a web site at almost no cost to the customer, and were able to provide a service to the autism community.
January 22nd, 2010 by Phil
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Emergency Food Supply is currently climbing the search engines for the following keywords:
“Emergency Food Supply”
“Survival Food Supplies”
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Market Identification
This site represents a business model that we are now favoring above simply building web sites for customers. In this case the customer came to us with an idea of the market he wanted to serve and we were able to direct his product choices to items where we could demonstrate the highest online demand. We do our best work when we use our keyword research to focus the entire marketing effort, from corporate naming and product selection to web site development.
The services that we provided for this project went beyond just building a web site. We were able to research and recommend products, find lower cost sources for the products being marketed, and find a fulfillment company for repackaging products for sale. For future projects we will take on a more comprehensive approach for cooperatively marketing with our customers.
January 22nd, 2010 by Phil
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Social Skills Games is a top ranked site on Google in the following categories:
Under the Google search term:
#4: “Social Skills Games”
#1: ”Ryuu World” |
Market Positioning
We were asked to redevelop this site for the customer after their first site did not perform well on the search engines. We identified several online markets for this customer’s product, and based on the competition and the search volume, we positioned the web site in a market that had the lowest competition and highest number of searches. Every line of the site content was carefully crafted to allow this site to climb in a national market.
It took a year for the site to rise from launch to its current #4 position, and we have every expectation that this site will rise higher in time. Based on the Google Analytics for the site, we know that every month there are searches made from nearly every state in the US, and from many other countries. Our customer has told us that these searches convert to a high number of sales both here and abroad.
January 22nd, 2010 by Phil
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Leader Business Coaching is a top ranked site on Google in the following categories::
Under the Google search term:
#1: “Leader Business Coaching”
#4: “Business Leadership Coaching” |
Corporate Identity
This client asked us to help him develop a complete corporate identity for his business, including a Search Engine Optimized web site, a logo design, business cards, letterhead, envelopes, and large advertising banners.
We were able to use the keyword analysis that we do for Search Engine Optimization to name his new corporation utilizing words with a high number of Google searches and only medium competition. We were then able to carry these very highly ranked keywords through the development of his corporate web site design.
We developed the content for this site based on interviews with this customer and optimized every part of his business presentation for the wide variety of services that his company offers.
January 22nd, 2010 by Phil
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Alexander Technique Guide is a top ranked site on Google in the following categories:
Under the Google search term:
#2: “Alexander Technique Pittsburgh”
#1: “Alexander Technique and Autism”
#3: “Alexander Technique Depression Treatment” |
Career Advancement
For this customer, we were asked to build a promotional web site to advertise the customer’s newly formed business.
This service professional has received a steady stream of repeat customers from this web site and has now accepted a position teaching the Alexander Technique at the University level. This site was instrumental to her establishing herself quickly in a new city after a recent move from one state to another.
January 15th, 2010 by Phil
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Autism Support is currently climbing the search engines. It is a top ranked site on Google in the following categories:
Under the Google search term:
#10: “Autism Support PA”
#5: “Autism Connection of PA”
#3: “ABOARD’s Autism Connection of PA” |
Market Positioning
We were asked to develop this site for the customer to give their organization a national presence. We identified a nationally ranked niche for their web site, and helped them rename their organization accordingly. Every line of the site content was carefully crafted to allow this site to climb in a national market.
It took three months for the site to rise from launch to its current #10 position, and we have every expectation that this site will rise higher in time.