Market Positioning
Business Positioning
Our market research answers the basic question: Does anyone want to buy your product or service?
We use our keyword analysis as a tool to identify broad market interests for which there is a low market competition. We then position your business to answer the needs of these underserved, in demand markets.
Our subscription keyword analysis tools give us access to the number of searches per month done for any keyword phrase, which we use to determine how many people are looking for your specific product or service. With this information, we can position your business in a profitable niche with sufficient market demand.
Using our keyword analysis tools, we also recommend specific products or services for your business to offer. Before you invest time and money starting a business or doing product research and development, let us tell you if there is interest in your good or service.
Business Naming
We use keyword research to help you find the right name for your business. By using highly-sought keywords in your business name, your business will be easily found on the search engines, and your customers will be clear that they have found the products and services they are looking for.
By using keywords in your business name, your keywords become your brand. In the early days of he Internet, businesses like Yahoo or Amazon could brand themselves to become household names. Now the cost of Internet branding is beyond what most businesses can afford. By using keywords in your business name, you can have instant product recognition for only a little more than the cost of Search Engine Optimization.